Microsoft is dreaming big with the surface phone. After the success of Lumia phones and recently launched its lumia 950 and 950 XL models. Microsoft is planning ,which seems to be rumored , to launch it’s another flagship model which will compete with the existing dominated market by Apple and Google.
Apple and Google have long dominated the smartphone market. However Microsoft’s CMO Chris Capossela hinted there is one-last likelihood for his company to steal some market share, and Microsoft will not blow it with its next device, the reported “Surface Phone.”
“I think we have to do more breakthrough work” to make Apple fans “pause before they buy their 17th iPhone,” Capossela said on an episode of the “Windows Weekly” podcast.
Whatever kind this phone takes, it cannot return shortly enough: whereas Microsoft has had success with tablets and currently a laptop computer, the company’s smartphone market share could be a piffling third globally. the corporate wrote off billions of bucks from its acquisition of smartphone maker Nokia and phones running Microsoft’s Windows package haven’t been immense sellers.
Basically, Capossela says, the Microsoft Surface professional pill line succeeded by merging the laptop computer and pill into one device, providing the simplest of each worlds. Now, it has to build one thing therewith reasonably killer approach to productivity, simply on the phone facet.”
Previously, it had been rumored that Microsoft is giving the theoretical Surface Phone an ability to run full Windows software, not just apps from the Windows Store market. That might be at least a part of what Capossela was hinting at, too.
Still, while reports suggest it could come in the first half of next year, Capossela seems to indicate this next Microsoft phone could be a little ways off.
“To do something that I really think would compete,” Capossela says, “we need time to actually go build that.”