The Nokia 3310, once the world’s most beloved phone, will be resurrected as a low-cost alternative in the smartphone-era. It will be sold by Finnish start-up HMD Global, which acquired the Nokia brand name in 2016.
It’s nearly just like the smartphone revolution ne’er happened. Finnish complete Nokia, once the darling of the mobile world, can resurrect the iconic 3310 model, some seventeen years once the first was released.
Arto Nummela, the pinnacle of Finnish start-up HMD, announced the revamped classic phone on Sunday prior to the opening of the Mobile World Congress, the world’s biggest mobile show, in metropolis. The firm can produce the phone as a part of a contract with Nokia.
“The phonephone can enable you to speak for twenty two hours, 10 times quite the first,” Nummela aforesaid. it’llconjointly bring back the popular “Snake” game.
The new 3310 can qualify as a so-called “feature-phone” that solely provides restricted net facilities, as opposed to a additional refined smartphone.
The original 3310 was launched in 2000 and oversubscribed nearly a hundred and twenty million units worldwide, creating it one in all the popular mobile phones of all time. it absolutely was phased move into 2005.
The revamped model can reportedly retail for forty nine euros ($51).
While 3310 may be limited in features, it comes with plenty of nostalgia value. HMD Global’s homage to the sturdy blue phone is part of its mission to relaunch the Nokia brand and draw consumers in towards HMD’s other new phone models.
In addition to the revamped 3310, HMD on Sunday also presented three new smartphones, the Nokia 3, Nokia 5 and Nokia 6. All three models will run Google’s Android operating system and reportedly retail between 139 and 229 euros.
“HMD launched three new smartphones and an iconic mobile.” Thomas Husson, a mobile analyst at Forrester, said. “It is a way to create a halo effect around the other models by reviving talk about the Nokia brand.”
“This (the new 3310) is a new take, a bit fun and entertaining,” Nummela told the broadcaster, BBC. The new smartphones, he said, were “making a clear statement: we are driving the next chapter of Nokia.”
Nokia once reigned supreme as the world’s top mobile phone maker but found itself unable to respond to the rapid rise of smartphones, which saw it overtaken by rivals such as Samsung and Apple’s iPhone.
The Finnish company sold its entire handset business to Microsoft in 2014 before the Nokia brand name ultimately disappeared from the mobile phone market. However, last year HMD purchased Microsoft Mobile’s handset business and with it the right to use the Nokia brand name.
Nokia continues to exist as a leading telecoms equipment maker. Under its agreement with HMD, it will receive royalty payments for every mobile phone or tablet sold with its brand name.
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